French Fry Food Truck Brand
Pomfrit is a fictional food truck brand centered around the world’s favorite snack: french fries. Providing both classic American styles of fries and styles from around the world, Pomfrit hopes to provide a classic, sought-after snack with a twist to those out for a night on the town.
Because I wanted this food truck to be primarily out at night, I decided to play with the idea of streetlights and spotlights in the brand’s imagery. The “fry star” in the brand’s mark comes from the three fry bases available to customers: potato, sweet potato, and plantain, which also serve as the sources for the brand’s primary colors. This, coupled with a clean, fry-like font serve as the foundation for the Pomfrit brand.
Back to Branding.
Truck mockup template provided by Dylan Lowe.
The menu (above) is folded like a map–in thirds like a brochure, then in half.
Click to see the full Pomfrit cookbook
Click to see the full Pomfrit style guide
The above packaging includes a classic fry container, a to-go box for some of the larger dishes, and a gift card and envelope.
Below are moodboards + project vision descriptions for each sub-project of the Pomfrit brand: the visual brand itself, the menu, packaging, and cookbook.
