Play Today Bloomington
As the Corporate Design Intern at Cook Medical in the summer of 2019, I was able to complete my capstone project by creating a visual brand for one of Cook’s community partners: Play Today Bloomington.
Play Today is an opportunity to celebrate the joy of being active, and for every member of the community, no matter their age or ability, to see that they are capable of play. Play Today will bring together and showcase Bloomington's 50+ ways to play in an event coming soon.
More branding work this way.
Below is the full brand package I created, along with some photos from the 2019 B-Town Boom, where all of the materials came together for Play Today’s soft rollout to the community.
Here are the full logo guidelines, as laid out on display posters at my capstone presentation.
